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The primary role of the Health Insurance Counseling and Advocacy Program is to assist seniors in understanding their health insurance options. This program is designed specifically to help older adults navigate the complexities of health insurance, which can often be confusing due to the various plans, coverage options, and rules involved. By providing personalized counseling and education, the program empowers seniors to make informed decisions about their health care coverage, ensuring they select the options that best fit their needs and financial situations.

This focus on education and guidance is essential, especially as seniors may face unique challenges in understanding various health insurance policies, including Medicare, Medicaid, and private insurance options. By fostering an environment where seniors can ask questions and receive tailored information, the program plays a crucial role in promoting better health outcomes and ensuring that seniors have access to the benefits they deserve.